Strategic Technical Oversight
Standard software development practices often break when applied to the real world.
If you are building a generic SaaS or a marketing app, a standard development shop is fine. But if your platform relies on devices, sensors, vehicle fleets, or physical infrastructure, the complexity is exponential.
I am Lukasz Malinowski, a Fractional CTO and Technical Advisor.
I help founders in Logistics, Manufacturing, and Hardware-Enabled SaaS ensure their technology can handle the chaos of physical operations.
The Problem: The “Happy Path” Trap
Most development agencies are accustomed to building for the web, where connectivity is perfect, and servers are infinite. When they apply this mindset to your physical operations, you end up with:
- 🔴 “Happy Path” Software: Applications that freeze or crash the moment a truck enters a tunnel or a sensor goes offline.
- 🔴 Exploding Cloud Costs: Architectures that treat IoT data like web traffic, leading to massive, unnecessary AWS bills.
- 🔴 Operational Stoppages: Scalability issues that don’t just slow down a website - they stop your real-world operations.
You don’t need another developer to write code. You need Strategic Technical Oversight to ensure the code actually solves the business problem.
How I Help
I act as the bridge between your Business Goals and your Engineering Team.
1. Vendor Accountability & Governance
How do you know if your external agency is building an asset or technical debt?
- I provide the executive discipline your operations demand, ensuring teams deliver assets, not just invoices.
- I translate your physical operational needs into unambiguous technical requirements, removing the guesswork for developers.
- I hold your agency accountable during sprint reviews, ensuring Roadmap Integrity.
2. Systems Architecture & Engineering
Leveraging my background as a specialized AWS IoT Consultant for Fortune 500 enterprises:
- I apply deep architectural expertise to design and retrofit distributed systems built for the unique constraints of hardware-enabled businesses.
- I audit existing infrastructure to implement cost optimization and detect critical security vulnerabilities.
3. Operational Modernization
- I help operations-heavy businesses (Construction, Energy, Transport) move from fragile “Excel & Email” workflows to Resilient, Event-Driven Distributed Systems that scale without adding headcount.
My Guarantee
The consulting industry is broken. Hourly billing incentivizes consultants to work slowly. I operate differently:
- ✅ Fixed Price: You know exactly what you are paying. Predictable budgeting with no surprises.
- ✅ Defined Outcome: We agree on the value and the deliverable before we start.
- ✅ Planned Obsolescence: My goal is to build your internal processes and capabilities so you eventually outgrow the need for my services.
About Me
“I connect Physical and Digital Assets to deliver Business Outcomes.”
Before founding ThingRex, I was an IoT Consultant at AWS, advising global enterprises on their most critical infrastructure. I saw firsthand what works at scale - and what fails.
I also authored “Internet of Things using AWS Cloud,” codifying the tools and techniques required to manage vast device fleets. I realized that SMBs and Startups face the exact same technical challenges as Fortune 500s, but they often lack the strategic technical leadership to navigate them.
I founded ThingRex to bring that Enterprise-Grade Reliability to founders who are building the next generation of connected companies.
Ready to Align Engineering with Strategy?
Is your engineering reality drifting away from your business strategy?
(Note: This payment secures the initial scoping and advisory session. If we proceed with the engagement, this fee is fully credited towards your first invoice.)
If you are at the beginning of your career or are considering changing your current role, I suggest you follow my #career series.
