Can the B2B marketplace save IoT providers?
IoT Analytics shared an insightful report on the rise of B2B software marketplaces. It underlines the shift from a direct sale model to software marketplaces.
Why is that excellent news for IoT providers? Marketplace offers several opportunities from the buyers’ perspective, including:
choosing and comparing solutions from various vendors, low entry barrier (subscription instead of a significant upfront investment), out-of-the-box working solutions (short time-to-verification and -market). Challenges The marketplace model promotes subscription-based offerings.